August 19, 2014

Why I didn't Like Amazon's Letter

The funny thing about the letter I got from Amazon a little while ago, is that I perfectly agree with its beginning.
I think paperbacks were a great thing. Most of the books in the house I grew up in were paperbacks, in several languages.
I even recognize the claim made by 'serious literature types' regarding the danger of paperbacks back then, and regarding eBooks now. The claim that these 'new inventions' are 'ruining the industry'.
Heck, I'm a publisher who publishes only eBooks in the past four years, you really don't need to convince me on that account.
However, I don't think that the policy of asking publishers to set their prices a certain way is a good thing.
Amazon asks Hachette etc. to lower the price of eBooks, and in a way it asks me to raise them (like I said, I can no longer give free samples of my books via Amazon).
So this policy by Amazon asks everyone to play on the same field at least as far as prices are concerned.
I don't think that this is a good thing. I don't think that the average customer trusts me the same way it trusts Hachette. Probably they never even heard of me.
So how can I get some market share if Hachette and I are required to play on the same field?
I can't, is the short answer.
Ergo, this policy by Amazon is actually not so good for the 'biodiversity' of the eBooks industry...

August 11, 2014

A Letter I Just Got from Amazon

Here is a letter I just got from Amazon:

Dear KDP Author,

Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year.

With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion.

Well… history doesn’t repeat itself, but it does rhyme.

Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive.

Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers.

The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books.

Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive.

Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.

But when a thing has been done a certain way for a long time, resisting change can be a reflexive instinct, and the powerful interests of the status quo are hard to move. It was never in George Orwell’s interest to suppress paperback books – he was wrong about that.

And despite what some would have you believe, authors are not united on this issue. When the Authors Guild recently wrote on this, they titled their post: “Amazon-Hachette Debate Yields Diverse Opinions Among Authors” (the comments to this post are worth a read).  A petition started by another group of authors and aimed at Hachette, titled “Stop Fighting Low Prices and Fair Wages,” garnered over 7,600 signatures.  And there are myriad articles and posts, by authors and readers alike, supporting us in our effort to keep prices low and build a healthy reading culture. Author David Gaughran’s recent interview is another piece worth reading.

We recognize that writers reasonably want to be left out of a dispute between large companies. Some have suggested that we “just talk.” We tried that. Hachette spent three months stonewalling and only grudgingly began to even acknowledge our concerns when we took action to reduce sales of their titles in our store. Since then Amazon has made three separate offers to Hachette to take authors out of the middle. We first suggested that we (Amazon and Hachette) jointly make author royalties whole during the term of the dispute. Then we suggested that authors receive 100% of all sales of their titles until this dispute is resolved. Then we suggested that we would return to normal business operations if Amazon and Hachette’s normal share of revenue went to a literacy charity. But Hachette, and their parent company Lagardere, have quickly and repeatedly dismissed these offers even though e-books represent 1% of their revenues and they could easily agree to do so. They believe they get leverage from keeping their authors in the middle.

We will never give up our fight for reasonable e-book prices. We know making books more affordable is good for book culture. We’d like your help. Please email Hachette and copy us.

Hachette CEO, Michael Pietsch:

Copy us at:

Please consider including these points:

- We have noted your illegal collusion. Please stop working so hard to overcharge for ebooks. They can and should be less expensive.
- Lowering e-book prices will help – not hurt – the reading culture, just like paperbacks did.
- Stop using your authors as leverage and accept one of Amazon’s offers to take them out of the middle.
- Especially if you’re an author yourself: Remind them that authors are not united on this issue.

Thanks for your support.

The Amazon Books Team

P.S. You can also find this letter at

Am I going to write a letter to the Hachette group? I don't think so...
I'll explain why next week...

August 4, 2014

Why KDP Doesn't Work For Me Any More

So, like I said, my book "Keter Malchut" has been available on Amazon for a bit more than two years now.
During this entire period, I think I sold something like four copies, and this is fine by me.
It used to be that once every quarter one could offer one's book for free for five days. It was possible to to it for any five days, not necessarily consecutively, but I almost always did consecutive.
All of my sales resulted from these 'discounts', but better yet, something like 240 people downloaded my free book.
Nowadays, it's only possible to offer my book at a discount, and this doesn't work for my book... :(
I'm not sure what I should do next...

July 29, 2014

The Trouble with Kindle Fire

Something like five posts ago, and more than a year and a half ago, I said I would get both me and my (now) nine year old son a Google Nexus 7 tablet.
Well I did. About eight moths ago. While no one and no thing in this world is perfect, I am rather pleased with it and so is my son.
Thing is, I made this decision after I already owned the (original) kindle fire tablet. Actually it was an OK tablet (I gave it to my mom a while ago), as far as reading books on kindle is concerned. It even worked sort of OK as a web browser, except Hebrew websites sometimes got partly written backwards. Arabic websites were plain terrible (I do try reading them from time to time), which is odd because you figure if Hebrew works (mostly) OK, so should Arabic  ...but no.
What was absolutely ludicrous were the apps. Turns out I could not install any apps, even free ones, unless I had a credit card with a valid US address. As far as I can tell this is still the case.
Lucky for me there were these two days when I could, so I did install some free apps...
My niece thanks me to this very day...
So if you plan on using a kindle fire outside the US for any prolonged period of time, consider some other tablet...

July 21, 2014

Intermission- My Book on Kindle

I published my first book on Amazon a bit more than two years ago. So far it's the only book I published there, but I hope to publish more in the next few years (my Hebrew publishing works faster, thanks for asking).
The book is not perfect. Actually it's twice not perfect:
First, because it's my first book, that was published in Hebrew back in 2007. I didn't exactly know what I was doing back then.
Second, because the translation is far from perfect. I translated it myself, and it's the first book I translated, so, again, not perfect...
Nonetheless, it is a cute book, I think.
It used to be that if you published via Kindle Direct Publishing, you could give away your book for free, for five days every quarter. According to Amazon something like 200 people got my book for free this way in the past two years.
Less people actually paid for it, of course.
Nowadays I cannot give it for free, but I can give it for a discounted price, and I am starting tomorrow, for five days.

So you can get your copy over here:

Hope You enjoy it...

July 15, 2014

It Has Been a While

I have not written in this blog for more than a year and a half now.
I actually have a good excuse for that - i became a teacher, so at first there was a lot of studying to do, and later there was a lot of teaching to do.
So in the near future I plan to wrap up this series about tech companies that has dragged beyond its intended scope (in time, if not in actual posts...)
Later a plan to talk here, just as I do on my Hebrew blog, mainly about my job as a teacher, but in a general detached kind of way. You'll see...
Stay tuned.

January 3, 2013

Kindle Apps Everywhere

Like I said last week, the choice of English books in Israel is usually not overwhelming.
Knowing that I can get into the Kindle bookstore at any time and get one of more than a million books is a wonderful feeling.
Though I now own a Kindle fire device, I installed the Kindle  app on pretty much everything. It's a great app, I highly recommend it!
With the latest Pratchett novels it was more of a read it on everything attitude. 
This is how I got to read Snuff for example...

December 27, 2012

A Long Long Time Ago

I remember when there used to be a time, say twelve years ago or so, when there were not so many books in English in the bookstores in Israel.
I'm not saying that there were no Pratchett books in the stores at the time, I'm just saying that there was no way of knowing what you'd find in there, and the new hardcover books were REALLY Expansive.
The Truth of the matter is that things did not greatly improve in the past twelve years, but they have somewhat improved.
The big difference was Amazon (including the UK branch). There was a fairly long period of time during which I used to order books from the UK Amazon, and in particular Pratchett books in the hardcover versions.
The delivery did not take long, and there was the knowledge that for a short while you had a book that no one else in Israel had.
But these days are over.
How do I order the new Pratchett books? More about that in the next post.

November 27, 2012

Onwards to Amazon

Nowadays people probably need reminding that the Amazon, is also a name of a river, or that the Amazons were a legendary tribe of female warriors.
Probably no one needs reminding that Amazon is also the name of a leading online retailer.
My relationship with Amazon has known some downs throughout the years, but mostly it has been a good one, with many more successes than failures.
In the next few weeks I intend to explore my relationship with this company, which will lead us forward to other, perhaps greener pastures in the future of this blog,
So stay tuned...

November 20, 2012

I know it's a bit early to make this decision but...

I know it's a bit early to make this decision but I've decided so I might as well share my decision.
I've reviewed Apple, and then Microsoft and then Google, and my next company to review is Amazon, which will be short, or so I think right now, anyway...
Sorry for spoiling the surprise - I have a Kindle Fire, and I'm not too pleased with it, for reasons that I promise to detail soon.
So here's the thing - ever since the iPad came out I started thinking what is the best way to do computing assuming that there are at least four 'sizes' - desktop, laptop, tablet and smartphone.
I think that starting late next year my model is going to be desktop and tablet.
I'm going to get a nexus 7, both for me and for my older son.
My daughter already has a Asus tablet, so it should all work out.
Nexus 7 looks like and affordable way to do what I want to do on the road - mostly games, web surfing, mail and Google Docs.
Will tell you how it all worked out - but that will be more than a year from now!

November 10, 2012

My Browser is Chrome

I can't even explain why I think this new 'Jam with Chrome' app is so great.
I mean We've had tons of music apps for chrome, and it's not like I'm going to start a band now that Jam with Chrome exists.
But it's cool, and it's cheaper then Garage band, and it takes less memory. So you may call me silly, but I like it.
I also really like Chrome, in all of its manifestations - On Linux, On Windows (I've installed it dozens of times just for the day on Ben Gurion University's computers), on iOS (so much easier to handle Gmail through Chrome than through that annoying Mail iOS app...)
I wonder if this Jam with Chrome works for android tablets, because if it does, and probably also if it doesn't...
More about this next week.

October 30, 2012

Let Me Tell You What I Did Last Summer

This blog is going to change directions in the next little while.
For the past year or so I've discussed, Apple, and then Microsoft, and then Google.
I'm almost done with that.
Going to devote a post or two more to Google (next week), and then one or two or three to Amazon, And then I think I'll focus on the coming Israeli elections for the next few months.
After that we'll see...
But before that, I would like to apologize or at least explain:
I have started this blog several years ago, in the past year or so I have posted fairly regularly, and then suddenly stopped.
The reason for this is that I pretty much had to change my whole life around in the past few months.
Suffice it to say that I had a pretty steady income writing curricula for the US education system, and now I more or less work as a teacher in Israel, and studying to get my Israeli teaching licence.
On the one hand that makes me very busy.
On the other hand I do much less writing on a regular basis, so that should leave some more 'writing time' for this blog...
I think I'll be able to post more regularly here, at least in the coming few months.

September 11, 2012

I'm Sorry to Say This But...

Google Adwords is not really working for me.
First I wanted to use Google Adwords to publicize my blogs, that was maybe three years ago, but then I thought to myself, hey, I'm going to use money to get readers? Really?
So I decided not to do it.
Next, almost two years ago I started to sell ebooks (at the site, they're really nice guys, but that's not our topic for today...).
About a year ago I managed to convince Shlomit Guy (site in Hebrew) to sell her book also as an ebook in the Mendele store (it's a book about her adventures with English Soccer, which is actually called Football, but that is also not our topic for today...)
It sold for 40 NIS (about 10$), while selling at the stores the print version for 89 NIS (about 20$), I thought it was a bargain.
I advertised it for about two months, spending a bit more than 600 NIS (more than 150$) on the campaign. The result - one copy sold. The next quarter, no campaign, and again - one copy sold.
Right now I'm running an Adwords campaign for my book (kindle edition), so far it looks like the results are not much better...
So this whole theory about how if only you spend less on Google Adwords than you actually sell, and how that can make you into an instant millionaire? maybe some day, but apparently not today...

September 4, 2012

I Really Wish Google Books and Google Music...

Would work well in Israel.
It's not that Google books does not work at all. I can search books .
A bit more then twenty years ago, someone told me that if I wanted to improve my bridge, I should read Why you lose at bridge by S J Simon. I did, but sadly it's very hard to find this book now.
Once I could read some of it at Google Books, but now they only tell you about the book, and point you to the Amazon website: 38.95$ is a bit steep for me...
Google books does show some books by Martin Gardner, but you can't buy any books from the site itself (or Google play store, or whatever you want to call it...)
I hope they'd let us use it someday, even in the middle of the middle east.
I have even less to say about Google Music. I just doesn't exist here...

August 29, 2012

Unconventional Uses Of Google Maps

For some odd reason 'The Gun Seller' by Hugh Laurie was only translated to Hebrew in 2011. Maybe because the TV show House was in its last season, and everyone was talking about it.
Anyway, I bought this book at a discount (the infamous 'four books for 100 NIS').
I initially bought it because my wife asked for it, but then some time last week, I read it.
It's an OK book. Funny to read a book written in 1996 as if it's new, when the most terrible thing the guy can say about arms dealers is the first Gulf War (1991).
Anyway, at the end of the book our hero is in Casablanca, and the writer says that its a very boring industrial city.
I wanted to check him on that one. As far as I can tell it looks more like a French city then an industrial city in the English speaking world.
On the way to Casablanca, I stopped for a short visit to Tangier and Tetuan, two cities dear to the writer Mois Benarroche; he was born in Tetuan, and only came to Israel at the age of 12.
It was a lovely trip.